Bjorn Gulden: refocusing a company around its core values | Financial Times
Adidas Commences “Transition Year” Under New Leadership - Footwear Insight
Norske Bjørn Gulden blir ny toppsjef i Adidas – E24
Adidas Appoints Ex-Puma Chief Gulden as New CEO From January | BoF
Puma CEO Set to Join German Rival Adidas - Footwear Insight
Adidas: Bjørn Gulden wird neuer Chef - DER SPIEGEL
Bjørn Gulden Officially Named CEO of adidas | Hypebeast
Adidas eyes 'new era' with Puma's Bjørn Gulden as CEO | Vogue Business
Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD
Adidas swipes new CEO Bjørn Gulden from rivals Puma | Fortune
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Interview with Bjørn Gulden and Giorgio Chiellini | PUMA AR 2021
CEO Letter | PUMA AR 2020
Adidas lures new CEO Bjørn Gulden from rival Puma - oregonlive.com
Adidas Appoints Puma Boss Bjørn Gulden as CEO - WSJ
Expats Shouldn't Run Big Markets': Puma CEO Bjorn Gulden - Forbes India
CEO Letter | PUMA AR 2021
Bjørn Gulden confirmed as Adidas chief executive | Financial Times
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
He steered a big comeback at Puma. Could Bjørn Gulden do the same for Adidas? | Vogue Business
Adidas Appoints Ex-Puma Chief Bjorn Gulden as New CEO From January (ETR:ADS) - Bloomberg
Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News | Al Jazeera
Interview with PUMA CEO Bjørn Gulden - PUMA CATch up
