![It Is Going Extremely Well' - Global President of Jordan Brand Discusses Their Partnership With PSG as It Enters Year Three - PSG Talk It Is Going Extremely Well' - Global President of Jordan Brand Discusses Their Partnership With PSG as It Enters Year Three - PSG Talk](https://icdn.psgtalk.com/wp-content/uploads/2019/07/Kylian-Mbappe-PSG-Jordan-Brand-2018-1024x682.jpg)
It Is Going Extremely Well' - Global President of Jordan Brand Discusses Their Partnership With PSG as It Enters Year Three - PSG Talk
![Darren Rovell on X: "JUST IN: The Jordan Brand will appear on the soccer pitch on Sept. 18 as Paris Saint-Germain wears its logo for the first time. https://t.co/jTgpQIVTsG" / X Darren Rovell on X: "JUST IN: The Jordan Brand will appear on the soccer pitch on Sept. 18 as Paris Saint-Germain wears its logo for the first time. https://t.co/jTgpQIVTsG" / X](https://pbs.twimg.com/media/Dm-QbjDWsAAG9aw.jpg)
Darren Rovell on X: "JUST IN: The Jordan Brand will appear on the soccer pitch on Sept. 18 as Paris Saint-Germain wears its logo for the first time. https://t.co/jTgpQIVTsG" / X
![PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online](https://i.dailymail.co.uk/1/2018/09/18/17/4371124-0-image-a-4_1537288772866.jpg)
PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-1-Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined-logo-middle.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)